On July 8, Great Wall Motor Company Limited (stock code: 601633.SH, 02333.HK; hereinafter referred to as GWM) released its production and sales data of June 2022. In June this year, GWM sold a total of 101,186 new vehicles, up 26.38% month-on-month, including 13,451 overseas vehicles, which contributed to cumulative overseas sales exceeding 1 million. From January to June this year, GWM sold 518,525 new vehicles, of which 62,823 were sold to overseas buyers, accounting for 12%.
In the first half of this year, GWM tackled with a series of challenges, such as limited supply of and logistic services for parts, rising costs of raw material and other reasons. When the COVID-19 pandemic has been increasingly under control and enterprises of the supply chain and logistics industry are resuming their work, GWM are offering more new electrified and intelligent products, making the sales volume rise continuously in the second quarter. In the second half of the year, thanks to the new policy of granting subsidies to rural residents to buy cars and reducing the purchase tax of vehicles, GWM will provide more new electrified and intelligent cars and continuously promote the growth of GWM brands.
Adhering to category innovation, five brands of GWM work together to push forward brand premiumization
In the first half of 2022, GWM focused on the category innovation, and five of its major brands worked together to have achieved remarkable results. The sales of highly valued and intelligent products accounted for a greater proportion. The models based on three technological brands, L.E.M.O.N platform (including L.E.M.O.N hybrid DHT), TANK platform and COFFEE intelligence, now account for 69% of the total sales, compared with 57% in 2021; intelligent vehicles have increased from 74% in 2021 to 85%, and models worth more than RMB 200,000 have increased to 14% from 10%.