The new subsidiary, Great Wall Motor Sales Malaysia Sdn Bhd, aims to strengthen GWM’s position in the Malaysian market through localized assembly, partnerships with local businesses, and enhanced customer-focused services. The company also plans to create more job opportunities and support the local economy by developing automotive talent in Malaysia. GWM intends to introduce a variety of vehicles including urban SUVs, off-road SUVs, pickups, and electric vehicles to meet the growing demand for diverse mobility solutions.
At the same time, GWM reinforced its commitment to sustainable mobility and low-carbon development by opening more than 1,000 new energy vehicle patents. The company has heavily invested in hybrid and electric technologies, including its advanced L.E.M.O.N. DHT hybrid system, which improves fuel efficiency, driving comfort, and performance. Vehicles such as the WEY Coffee 01, HAVAL JOLION HEV, and HAVAL H6 HEV showcase GWM’s strategy to provide greener and smarter transportation solutions worldwide.
In Egypt, GB Ghabbour Auto partnered with GWM to launch the HAVAL H6 and Jolion SUVs. The launch event featured test drives and presentations showcasing the vehicles’ futuristic designs, smart technologies, safety systems, and strong performance. Company executives expressed confidence that HAVAL’s advanced features, competitive pricing, and innovative driving experience would make the models highly successful in the Egyptian SUV market.
The HAVAL H6 and Jolion were introduced with multiple categories and advanced features such as intelligent cruise control, lane assistance, self-parking systems, rear collision warnings, and modern entertainment technologies, making them strong competitors in the growing SUV segment.